Privacy Policy


Horse, Inc. (“Horse” or “we” or “us”) created this privacy policy (this “Privacy Policy”) in order to disclose how we use information we collect from users via the Horse application and website located at www.horsetheapp.com and any services offered therefrom (collectively referred to hereafter as, the “App”). Because we gather important information from our users, visitors, publishers and customers (including agencies) (collectively “Users” or “you” or “your”), we have established this Privacy Policy as a means to communicate our information gathering and dissemination practices. By accessing the App, you acknowledge and agree to this Privacy Policy.

Please note: When you submit your personal information on or through the App, you are giving your consent to the collection, use and disclosure of your personal information as set forth in this Privacy Policy. We may share information among our subsidiaries or other websites that we own or control, but such sharing of information is always governed under the terms of this Privacy Policy.

Please note Horse is not responsible for the privacy practices of third party websites (even if we offer links to third party websites at the App) and these third parties are under no obligation to comply with this Privacy Policy. Before visiting a third party website and before providing any information to the party that operates or advertises on that third party website, Users should review the privacy policy and practices of that website to determine how information that they collect from users will be handled.

Horse reserves the right, at our discretion, to change, modify, add or remove portions of this Privacy Policy at any time. If Horse changes any portions of its Privacy Policy, the changes will be updated on this Privacy Policy page and Users should periodically review our Privacy Policy page for any such changes. Your continued use of the App after any change in this Privacy Policy will constitute your acceptance of such change.


Personal Information: We may require Users who use the App (collectively, the “Service”) to give us personally identifiable information, which may include but is not limited to the User’s name, mailing addresses (home and business), phone number, email address, gender and age/birth date (collectively “Personal Information”). Besides the Personal Information, we may also collect other information regarding your use of the App. From time to time, we may also collect or ask for additional Personal Information, which will also be expressly included herein as Personal Information. You can opt out of providing this additional information by not entering it or not using the App, although not providing Personal Information may hinder your ability to use the App and/or the Service.

We use the information that we collect to provide and maintain the App as we deem appropriate in our sole discretion and to provide the Service, and to provide any other services that you and Horse agree to. Horse may aggregate data that it obtains from Users to analyze trends, to gather data to benchmark best practices, and to monitor, improve and refine the functionality of the App and the Service.

You may be invited to receive an email newsletter or other correspondence by providing an email address. Your email address and any Personal Information will not be distributed or shared with third parties, unless it is to transact such business as you have contracted us to do, to comply with any legal processes and/or law enforcement requests, or in order to conduct any business as we, in our sole subjective discretion, deem reasonable. If you voluntarily submit your e-mail address to use via the App or use of Horse’ products and services, such a submission constitutes your consent to receive e-mails from Horse regarding updates to the App or Service, and may send a newsletter, or other correspondence. You will have an opportunity to unsubscribe to any emails or mailings by clicking on an “unsubscribe” hyperlink contained in promotional emails we send you. Even if you are removed from any such list, if you use the App or Service or re-submit your e-mail address to the App (either via the contact form, e-mail submission or otherwise), you will continue to receive email correspondence from Horse related to the App or Service. Any opt-out by you is not deemed valid until processed by Horse. It is your obligation to verify that you have been opted-out. Horse shall not be liable for problems with the opt-out procedures.

Non-Personal Information: We collect and use non-personally identifiable information, which is any information other than Personal Information and/or does not identify the specific individual, including, without limitation: IP address, the approximate geographic location of the User based on their IP address the type of browser and operating system used by the User, any interactions a User may initiate within the App, the websites and web pages that Users visit or visited, User interactions with features of the App, content preferences User selected within the App and other inferences about the User’s interests made based upon the foregoing. This information is not intentionally gathered in a fashion to personally identify any single User. We use this information to help us develop the App and the Service, analyze patterns of usage and downloads, and to make the App and the Service more useful. Horse may collect statistics about the behavior of visitors to the App, and Horse utilizes Parse to analyze the usage and download patterns of the App. Horse also uses Parse as its backend storage service and interface. For more information on Parse and its privacy policy, please visit https://www.parse.com/about/privacy.


Horse does not knowingly allow any visitors or users under the age of seventeen (17) to use or otherwise access to the App or the Service. Horse does not wish to collect any Personal Information (or any information at all) from any persons under 17 years old. If you are under 17 years old, you may not use the App or the Service.


The App may contain links to other websites. We are not responsible for the privacy practices or the content of these other websites. You will need to check the privacy policies of these others websites to understand their policies. When you access a linked site you may be disclosing private information. It is your responsibility to keep such information private and confidential.


When you view the App, we may store some information on your computer's hard drive. This information will be in the form of a "Cookie." “Cookies” are information files which your web browser places on your computer when you visit a website. Horse uses cookies and session IDs to authenticate a User as he or she navigates various parts of the App. Advertisements found on the App may also utilize Cookies when a User clicks on such ads. Cookies and session IDs may also be used to automate data entry functions. For example, cookies may be used to enable a User to move through the App without having to retype the User’s password. Horse does not obtain personal information via cookies or session IDs, and does not link any data collected through cookies or session IDs to any personal information. Most web browsers automatically accept Cookies and session IDs, but you can change your browser to prevent that. Without accepting a Cookie or session ID, your use of the App and the Service may be affected.

When you view the App, our servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.


In addition to the use of information described above, Horse reserves the right to disclose information provided by Users (including Personal Information) as follows:

Disclosure By Law. You acknowledge and agree that we may disclose information you provide if required to do so by law, at the request of a third party, or if we, in our sole discretion, believe that disclosure is reasonable to (1) comply with the law, requests or orders from law enforcement, or any legal process (whether or not such disclosure is required by applicable law); (2) protect or defend Horse’s, or a third party’s, rights or property; or (3) protect someone’s health or safety, such as when harm or violence against any person (including you) is threatened.

Disclosure to Third Party Service Providers. We may share your information with third party service providers to perform functions on our behalf. For example, outsourced customer care agents or technology assistants may need access to your information to perform services for you. Your information will be treated as private and confidential by such service providers and not used for any other purpose than we authorize.

Data/Information Transfer As a Result of Sale of Business. In the event that Horse is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, Horse reserves the right to sell or transfer User information (including Personal Information) as part of any such transaction. To the maximum extent allowable by law, the Privacy Policy will apply to the User information as transferred to the successor entity. However, User information submitted after a transfer to a successor entity may be subject to a new privacy policy adopted by the successor entity.


Please note that data that is transported over an open network, such as the Internet or e-mail, may be accessible to anybody. We cannot guarantee the confidentiality of any communication or material transmitted via such open networks. When disclosing any personal information via an open network, you should remain mindful of the fact that it is potentially accessible to others, and consequently, can be collected and used by others without your consent. In particular, while individual data packets are often encrypted, the names of the sender and recipient are not. Even if both the sender and recipient are located in the same country data may also be transmitted via such networks to other countries regularly and without controls, including to countries that do not afford the same level of data protection as your country of domicile.

Password-protected areas of the App can be accessed only with a valid user name and password. Each password owner is responsible for keeping the password confidential and safe, as Horse has no control or responsibility for this type of User information. If the password may have been stolen or might otherwise be misused, it is the responsibility of the password owner to notify Horse immediately for further action.

Your data may be lost during transmission or may be accessed by unauthorized parties. We do not accept any liability for direct or indirect losses as regards the security of your Personal Information or data during its transfer via Internet. Please use other means of communication if you think this is necessary or prudent for security reasons.


The App and the Service are exclusively hosted in the United States. If you are a User accessing the App or the Service from the European Union, Australia, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please note that you are transferring your personal data to the United States which does not have the same data protection laws as such other regions. User information (including Personal Information or “personal data” as defined by foreign laws) collected through the App or the Service may be stored and processed in the United States, and by using the App or the Service, you consent to any such transfer of information outside of your home country.


This Privacy Policy is part of the Terms & Conditions of the App and any use of the App is governed by those Terms & Conditions. Questions regarding this Privacy Policy or the privacy practices of the App should be directed to Horse by emailing such questions to info@horsetheapp.com.


If we make any material changes to this Privacy Policy, they will be reflected on this web page. In some cases and in our sole discretion, we also may send an email notifying users of the changes. You should check this App periodically to see if any recent changes to this Privacy Policy have occurred.


The App and the Service operate "AS-IS" and "AS-AVAILABLE," without warranties of any other kind. We are not responsible for events beyond our direct control. This Privacy Policy is governed by the laws of the State of California, excluding conflicts of law principles. Any legal actions against Horse, Inc. arising out of or related to the App or the Service must be commenced in the county of Los Angeles in the state of California in the United States of America.

If you have any questions about this Privacy Policy, or the practices of or your dealings with the App or the Service, please contact us at: info@horsetheapp.com